Author Bryan McLelland

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Quote of the Day

Martin Luther King Jr

The ultimate measure of a man is not where he stands in the moment of comfort but where he stands at times of challenge and controversy.

Book Review

80/20 Sales and Marketing by Perry Marshall

Chapter 8

USP : Unique Selling Proposition: What makes you, you?  What do you offer than no one else offers?

With dentistry : What kind of service or experience do you offer that no one else can offer?

www.perrymarshall.com/8020supplement for a USP Video and worksheet.  Work on your business and personal USP

Chapter 9 : Testing with Google Adwords.  Get educated first or Google will steal your money! Split test between two different ads and then pick the best and constantly improve amplifying results.

Chapter 10: Scale up massively once you have split tested and maximized to the 80/20 and get massive ROI.  Use the 8020 rule to focus on the 20% and don’t worry about perfection but rather success.  In dentistry some things require perfection (clinical delivery of dentistry) but many things don’t.

Top Ten List of Marketing and traffic sources is discussed in order of importance.

The concept is to use the first items on the list to hone accuracy and then move up the list to maximize success.

www.fbforme.com

Is Facebook for you?  Take the test above.  Google is like Yellow pages and Facebook is like a coffee shop.  If you are B2B then LinkedIn is probably better than Facebook.

Article Review

DOWNLOAD ARTICLE REVIEW

Medical Management of the Dentoalveolar Surgery Patient by Abramowicz et al

Interesting Case

Kathleen B. DOWNLOAD CASE FILES

Failing teeth, hates her dentures and does not feel attractive anymore to her husband.  Her dentures are affecting her self confidence, taste of her food and ability to chew and nutritional health.  She had to have all her teeth removed and then four implants were placed in the upper jaw and two in the lower jaw and implant retained over dentures were made in the lower jaw and a fixed hybrid was made for the upper jaw

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Quote of the Day
#1 Be the change that you wish to see in the world : Gandhi
#2 The greatest leader is not necessarily the one who does great things. He is the one that gets the people to do the greatest things. Ronald Reagan

Book Review
80/20 Sales and Marketing Book : The definitive guide to making more and working less
Perry Marshall
Chapter 6
Simplify Your Life
Traffic, Conversion and Economics are the key parts of the power triangle .
Core of marketing is how much are you willing to pay for new patients
Lists can help you reach these patients. Compiled and Response lists. Response Lists may be
hotlists if the names are current and within the last 90 days
www.srds.com
www.iblistdirect.com
www.nextmark.com
www.hoovers.com
www.kristalytics.com
Chapter 7 : Make them move
Do they have money? Do they have a bleeding neck? Do they buy into your USP? Test fast, fail fast and move on.
If your copy was a yellow pages ad would the phone ring?

Article Review
Opinion Article on the topic of Are you busy enough Mr Dentist?
Increase supply of dentist
Decreasing adult patient visits to the dentist
Affordable Care Act expands coverage of medicaid 8.3 million more people
19.4 million people go to their physician but not the dentist and have PRIVATE INSURANCE!
If 50% of these people went, all dentists would have 50 new patients per year
Click here to read article: Article

Interesting Case
*These case files are not be shared out of respect for the individuals who were kind enough to volunteer their situation to be shared for educational purposes.
DOWNLOAD PHOTOS
Orthognathic surgery. Jaw Surgery Case. Leforte 1, Bilateral Sagittal Split Osteotomy and Genioplasty
Benefits of jaw surgery discussed include not losing their teeth at the age of 40,50 or 60 years of age
Psychological benefits can be massive.
Prediction tracings shown are two dimensional and virtual jaw surgery is done with facial
morphing. At www.dentistbraincandy.com you can see the prediction of facial profile changes
and the actual post surgery appearance of the patient.
TAD’s or temporary anchorage devices were used to retract the lower front teeth (lower six)

Resources

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Quote of the Day
Just as we develop our physical muscles through overcoming opposition such as lifting weights we develop our character muscles by overcoming challenges and adversity.
Seven Habit of Highly Effective People by Stephen Covey
https://www.stephencovey.com/

Book Review
80/20 Sales and Marketing Book : The definitive guide to making more and working less
Perry Marshall
Chapter 3
Leverage points exists no matter where you are at on your journey to amplify your results in multiples
Chapter 4
Getting traffic and customers and getting those customers to identify themselves. He discusses the use of a sales funnel.
Seven Cardinal rule of the 80/20 Sales Professional are discussed
Chapter 5
Invisible Money finder at http://www.8020curve.com/
People spend insane amounts of money on their passion

Article Review
Do NSAID’s given pre surgery decrease post surgery PAIN?
Cox 2 inhibitors such as Celebrex may be helpful but traditional NSAID’s do not
Click here for article: Does giving NSAID’s before Surgery Help_

Interesting Case
*These case files are not be shared out of respect for the individuals who were kind enough to volunteer their situation to be shared for educational purposes.
DOWNLOAD PHOTOS
Cleft Lip and Palate Board
Chromosome 16 duplication
Hypotonic, hypotonia, with a hypoplastic mandible and siezures and the baby (Abby) could not eat or breath correctly.
https://en.wikipedia.org/wiki/Chromosome_16_(human)
http://ghr.nlm.nih.gov/chromosome/16
Tracheostomy
Gastric Tube (G tube)
Lower Jaw surgery with a mandibular osteotomy with the placement of distraction appliances
bilaterally and growing a new jaw (mandible)
Sleep study proved that the obstructive sleep apnea was cured (OSA)
Tracheostomy was removed
Abby is now learning how to eat
Click here to read: Abbi’s Letter

Resources
https://en.wikipedia.org/wiki/Obstructive_sleep_apnea

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Quote of the Day
Good is the enemy of great and that is one of the key reason why we have so little that becomes great. We don’t have great schools principally because we have good schools. We don’t have great government principally because we have good government. Few people attain great lives in large part because it is just so easy to settle for a good life.
Jim Collins from the book of Good To Great : Why some companies make the leap and others don’t
http://www.jimcollins.com/

Book Review
80/20 Sales and Marketing Book : The definitive guide to making more and working less
Perry Marshall
Chapter 1
https://www.perrymarshall.com/8020­book/
Pareto Principle
https://en.wikipedia.org/wiki/Pareto_principle
80/20 rule : 80 percent of our results comes from 20% of our efforts
Summary of the book is available at this site https://www.perrymarshall.com/80­20/supplement/
80 percent of all profits come from 20% of our patients and from that, 20% of those people are
willing to spend a lot more money on you and your practice
Top performers are not twice as good but rather multiple times better
Chapter 2 : Rack the Shotgun
The term used in this book to quickly explain the concept of identifying your 20% and then marketing to those 20%

Article Review
Does 20% Benzocaine work better than Placebo?
No difference in the VAS with ASA 1 and 2 patients
Click here for article: Does Topical Work_

Interesting Case
*These case files are not be shared out of respect for the individuals who were kind enough to volunteer their situation to be shared for educational purposes.
Interesting Cases Files: DOWNLOAD HERE 
Mandible fracture from a fall
Atrophic mandible
Bilateral mandibular body fracture
Placement of plates and screws on both sides to stabilize the fractures
Placement of four implants between the nerve
Bone graft using Bone Morphogenic Protein (BMP) and Allogenic bone grafting
The implants are required to maintain the bone in the mandibular bone or the graft will resorb over time
Robert Marx “Tent Pole Technique”

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Who is he?

Married for 16 years, 3 girls aged 2-15yrs old
Practicing, wet fingered Oral Surgeon in Spokane, Washington and Post Falls, Idaho
Pre Dent : Red Deer College
Dental School : University of Alberta
General Practice Residency : Denver General Hospital (Go Avalanche!)
OMS Residency : Cook County Hospital in Chicago, Illinois
Associate
Partnership
Solo practioner

What is the point?

Kick off the episode with a Quote of the day
Start the week off with positive vibes
Bring value to my restorative colleagues
Help them dabble in OMS literature without all the fuss
Break down a book over several episodes that I am reading

Sit back and enjoy the sweet treat of Dentist Brain Candy