Author Bryan McLelland

EP014: Implant Loading Protocols, 80/20 Sales and Marketing Finale and CO2 Laser Frenectomy

Interesting Case ButtonIn this episode we finish our review of 80/20 Sales and Marketing by Perry Marshall.  In addition we go over the ITI Consensus Statements on implant loading protocols and review a case of ankoglossia.  This tongue tied patient had the frenulum released using a CO2 laser in the office.  You will find a video showing the procedure in real-time with a giggling 11 year old!

Continue Reading

EP013: Emergencies and Protocols in the Dental Office Part 5

Most days in the dental office are pretty routine with drill and fill but every now and then the emergency demons come out to play.  This is episode one of this five part series on emergencies that can and will happen in your office and how to plan ahead so that you can effectively deal with these situations as a team.  I recommend that you have all of your team members watch and listen to these five episodes and when on boarding ANY new team member have them watch the series at www.dentistbraincandy.com

Continue Reading

EP012: Emergencies and Protocols in the Dental Office Part 4

Most days in the dental office are pretty routine with drill and fill but every now and then the emergency demons come out to play.  This is episode one of this five part series on emergencies that can and will happen in your office and how to plan ahead so that you can effectively deal with these situations as a team.  I recommend that you have all of your team members watch and listen to these five episodes and when on boarding ANY new team member have them watch the series at www.dentistbraincandy.com

Continue Reading

EP011: Emergencies and Protocols in the Dental Office Part 3

Most days in the dental office are pretty routine with drill and fill but every now and then the emergency demons come out to play.  This is episode one of this five part series on emergencies that can and willhappen in your office and how to plan ahead so that you can effectively deal with these situations as a team.  I recommend that you have all of your team members watch and listen to these five episodes and when on boarding ANY new team member have them watch the series at www.dentistbraincandy.com

Continue Reading

EP010: Emergencies and Protocols in the Dental Office Part 2

Most days in the dental office are pretty routine with drill and fill but every now and then the emergency demons come out to play.  This is episode one of this five part series on emergencies that can and willhappen in your office and how to plan ahead so that you can effectively deal with these situations as a team.  I recommend that you have all of your team members watch and listen to these five episodes and when on boarding ANY new team member have them watch the series at www.dentistbraincandy.com

Continue Reading

EP009: Emergencies and Protocols in the Dental Office Part 1

Most days in the dental office are pretty routine with drill and fill but every now and then the emergency demons come out to play.  This is episode one of this five part series on emergencies that can and willhappen in your office and how to plan ahead so that you can effectively deal with these situations as a team.  I recommend that you have all of your team members watch and listen to these five episodes and when on boarding ANY new team member have them watch the series at www.dentistbraincandy.com

Continue Reading

EP008: Omni Grip Screws & Special Guest

Interesting Case ButtonIn this episode Dr McLelland and Nick Grishin with Golden Dental Lab in Spokane will be discussing a cool new product called the Omni Grip screw by Nobel Biocare which will allow for angulation corrections up to 25 degrees.  This is useful in the Esthetic Zone but also in the posterior where interarch space is an issue.

DOWNLOAD THIS PRESENTATION

Continue Reading

EP007: Thrive rather than just survive, 80/20 Sales and Marketing, Esthetics and Dental Implants and Missing front teeth are replaced with Implants concluding with a beautiful smile.

Interesting Case ButtonQuote of the Day

Maya Angelou born in 1928

My mission in life is not only to survive but to thrive and do so with some passion, compassion, some humor and some style.

More than 50 honorary degrees

80/20 Sales and Marketing by Perry Marshall

Chapter 20

Getting famous by polarizing your market

  1. Not interested
  2. Mildly interested
  3. Interest
  4. Interested Now
  5. Extremely interested
  6. Fascinated and Transfixed
  7. Insanely Obsessed and Addicted

Chapter 21

8020 Market research in an afternoon

Glenn Livingston

PhD in Advertising

  1. Decide what one key work you want to advertise and use on Google Adwords

www.perrmarshall.com/google Free online course

 

Look on You Tube and search the word, Blog search on www.technortai.com for the keyword/phrase and search the comments and then google alerts and find the most emotional and engaged comments and the language they use.

 

Send out survey’s with 3 questions:

  1. What is your single most important question about ______ (insert keyword here)
  2. Why would it make a difference in your life to solve this problem
  3. How difficult has it been to find answers to the above question?

Analyze the longest and most emotional results and analyze to discover the problem and language to use in marketing.

ITI Consensus Statement

Group #3

Optimizing Esthetic Outcomes in Implant Dentistry

Restorative Procedures affect esthetic outcomes

Limited RCT and data accuracy about this topic

Simple, Advanced, Complex ranking system allows you to rank the complexity and difficulty of implant cases.

Prevention is key because sometime it is impossible to improve the esthetics after the implant is in place.

1mm or greater of midfacial recession 25% over time with implant placement 9-41% range

Thin facial bone or a lack there of, facial placement of the implant and thin biotype all lead to recession.

A small number of studies suggest that there may be no recession with immediate placement.

Esthetic results can occur with immediate, early or late implant placement but each has it’s own challenges

Immediate implants require a clinician with a high degree of skill.  

Correct implant placement with 2mm of bone between the facial surface of the implant and the facial soft tissue.  If this cannot be met then early placement is preferred.

Use ridge preservation and soft tissue grafting may be required.  There are no consensus on what procedures are best or preferred.

A team approach is recommended, diagnose the problem, set appropriate patient expectations and smile line.  Look at the restoration contour and implant position.

Grafting and salvage of unaesthetic implants is unpredictable.

Platform switching can be helpful to improve esthetics.

Immediate loading is only recommended in the esthetic zone and limited.

Avoid over contoured restorative materials and abutments.  Use esthetic abutments in the esthetic zone!

Case Presentation

DOWNLOAD CASE PRESENTATION

Screw retained temporary restorations are used during uncovering to hold the palatal roll forward for 10-12 weeks to maximize facial soft tissue esthetics and volume.

Continue Reading

EP006: Genghis Khan, 80/20 Sales and Marketing, ITI Consensus Statements on Cone Beam Scans, Mini Implants and Grafting Horizontal Defects, Dislocated Mandible

Interesting Case ButtonQuote of the Day

Genghis Khan : Not even a mighty warrior can break a frail arrow when it is multiplied and supported by its fellows.  As long as, you brothers, support one another and render assistance to one another your enemies can never gain the victory over you but if you fall away from each other your enemy can break you like frail arrows one at a time.

8% of people living in the world today are related

 

Book Review

80/20 Sales and Marketing by Perry Marshall

Chapter 14

Harnessing natural forces to find leverage points : Reward people over time.

Chapter 15

Outsource the easy stuff first.  Make a list of the things you hate or don’t like or want to do and hire someone to do it.  The dentist should do only what they can do and the rest should be done by someone else to maximize efficiency

Chapter 16

Market

www.perrymarshall.com/8020supplement

Invest in you strengths and ignore your weaknesses

Strength Finders 2.0

https://www.gallupstrengthscenter.com/?utm_source=googadwords&utm_medium=web&utm_campaign=newhomepage&gclid=CjwKEAjw8NaxBRDhiafR-uvkpywSJAAxcl6frn7Wg0W_M0bl7HKFatU_aEhLf1iJx9_rMSyCS0XVcRoCnPPw_wcB

Invest in your strengths and hire out your weaknesses

Ask five friends to email you about what your strengths are to start building an objective list

Chapter 17

Take salespeople on a test drive and see who can sell and who can’t sell.  Give ten people the task of selling over a week or two and then hire the top one or two.  Greatly accelerates your success.

https://www.upwork.com/

https://www.fiverr.com/?u_sou=google&u_med=cpc&u_cam=brand/ge_sh_bd_us&u_ter=one%20word%20brand%20typos_(broad)&u_con=AdID^88238110768^Keyword^www%20fivr^Placement^^Device^c&gclid=CjwKEAjw8NaxBRDhiafR-uvkpywSJAAxcl6f9wr6JkFxzswSJH6EsL9UtYp-WUqKDCsfMI9YjiWE5BoCg77w_wcB

When you post a job, post it and hire two people for the same job.

Post a job with a 35 dollar application fee to week out only those that are serious

Chapter 18

Everyone making over 30 dollars per hour should have a personal assistant (PA).  They can save you up to 10 hours a week.  They need to respect confidentiality

Chapter 19

Fire your bottom 10 per cent of your customers and employees.  Pay them a big severance pay if you must, to feel better.

 

Article Review

ITI Consensus Statements Group 1

Surgical and radiographic techniques in implant dentistry

Cone beam is the test of choice.

Discussed items are consensus based and not research based

CBCT add information, radiographic template is recommended

Use DICOM files/format

CT guided surgery  : average is .9mm error in entry point and up to 1.3 mm at apex and 3.5 degrees in angulation.  Wide range in these numbers.

Tissue supported guides are more accurate than bone supported guides

2mm should be considered and added as a buffer with guided surgery

Use guided surgery to increase accuracy of placement

Narrow Diameter Implants

Defined as being less than 3.5 mm

One or two pieces

One piece implant is less than 3 mm

91% success rates in less than 3 mm over 3.9 years with four lower mandibular implants/edentulous arch

96 % survival with two piece implants over about 4 years

Must be 10mm in length

My Opinion:

Started off strong but need to plan for failure if one piece narrow diameter implants are used and over engineer the case

Horizontal width augmentation

Ideally 2 mm of bone on the facial aspect to maintain soft tissue support long term

My Opinion:

Ridge split technique is a clever and predictable way to increase width in the maxilla.

 

Interesting Case

DOWNLOAD INTERESTING CASE FILES

Trauma Case

Nasal Bone, Nasal Septum fracture and the strange CT of the left TMJ which was read as a dislocation by radiology.  Turns out he posture his jaw habitually and the joint was not dislocated.

www.dentistbraincandy.com shows the CT scan and cross section of the joint (saggital).  Heme arthrosis was on the differential.

 

Resources

Feb 2016 CE Event in Spokane WA, Restoring Hybrids Predictably by Bryan McLelland and  Nick Grishin

See the links above

Continue Reading

EP005: 80/20 Sales and Marketing, ITI Consensus Group on Restorative Materials in Implant Dentistry, Head on Collision Leads to Jaw Surgery and Dental Implants

Interesting Case ButtonQuote of the Day

Julius Caesar : “Cowards die many times before they die their actual deaths” and “Experience is the teacher of all things”

Take action on knowledge learned

 

Book Review

Make More from every customer.  

Guarantees are important.  Use the following format for a Power Guarantee ::  If you are ______, and you are ________ then you will achieve ________ or else ________________

 

Sell results not procedures

People pay for certainty, be confident and solve their problem.

 

Article Review

DOWNLOAD ARTICLE

ITI Consensus Group discusses screw retained vs cement retained restorations and discovered the integration rate is the same.  More technical and biological events with cement retained vs screw retained restorations.  I suggest using screw retained restorations whenever possible.

Chipping and fracture of the ceramic or porcelain occurred more often with screw retained restorations.

Does the abutment type, metal vs ceramic, have difference in survival rates?   No!

CAD/CAM crowns abutments/bars.restorations are just as successful as any other method of construction.

Retrievability and the lack of cement make screw retained restorations preferable.

Zirconium abutments are ok in the anterior and premolar sites and caution is suggested in molar sites.

Margins should be at or above the FGM for cemented restorations.  When 1.5 mm or deeper it is almost impossible to remove cement

 

Interesting Case : Melanie

DOWNLOAD  INTERESTING CASE PHOTOS

Severe MVC

Bilateral Subcondylar fracture

BSSO to fix collapse of posterior height of the mandible bilaterally.

Extraction of all upper teeth with the placement of four implants in the maxilla

www.dentistbraincandy.com

 

Resources

info@dentistbraincandy.com

Continue Reading