EP003: Gandhi and Ronald Reagan, 80/20 Sales and Marketing, How Can a Dentist Get more Patients and Jaw Surgery Changes Lives

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Quote of the Day
#1 Be the change that you wish to see in the world : Gandhi
#2 The greatest leader is not necessarily the one who does great things. He is the one that gets the people to do the greatest things. Ronald Reagan

Book Review
80/20 Sales and Marketing Book : The definitive guide to making more and working less
Perry Marshall
Chapter 6
Simplify Your Life
Traffic, Conversion and Economics are the key parts of the power triangle .
Core of marketing is how much are you willing to pay for new patients
Lists can help you reach these patients. Compiled and Response lists. Response Lists may be
hotlists if the names are current and within the last 90 days
www.srds.com
www.iblistdirect.com
www.nextmark.com
www.hoovers.com
www.kristalytics.com
Chapter 7 : Make them move
Do they have money? Do they have a bleeding neck? Do they buy into your USP? Test fast, fail fast and move on.
If your copy was a yellow pages ad would the phone ring?

Article Review
Opinion Article on the topic of Are you busy enough Mr Dentist?
Increase supply of dentist
Decreasing adult patient visits to the dentist
Affordable Care Act expands coverage of medicaid 8.3 million more people
19.4 million people go to their physician but not the dentist and have PRIVATE INSURANCE!
If 50% of these people went, all dentists would have 50 new patients per year
Click here to read article: Article

Interesting Case
*These case files are not be shared out of respect for the individuals who were kind enough to volunteer their situation to be shared for educational purposes.
DOWNLOAD PHOTOS
Orthognathic surgery. Jaw Surgery Case. Leforte 1, Bilateral Sagittal Split Osteotomy and Genioplasty
Benefits of jaw surgery discussed include not losing their teeth at the age of 40,50 or 60 years of age
Psychological benefits can be massive.
Prediction tracings shown are two dimensional and virtual jaw surgery is done with facial
morphing. At www.dentistbraincandy.com you can see the prediction of facial profile changes
and the actual post surgery appearance of the patient.
TAD’s or temporary anchorage devices were used to retract the lower front teeth (lower six)

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