EP001: Jim Collins, Pareto Principle, a Broken Mandible and Does Topical Dental Anesthetic Really Work?

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Quote of the Day
Good is the enemy of great and that is one of the key reason why we have so little that becomes great. We don’t have great schools principally because we have good schools. We don’t have great government principally because we have good government. Few people attain great lives in large part because it is just so easy to settle for a good life.
Jim Collins from the book of Good To Great : Why some companies make the leap and others don’t
http://www.jimcollins.com/

Book Review
80/20 Sales and Marketing Book : The definitive guide to making more and working less
Perry Marshall
Chapter 1
https://www.perrymarshall.com/8020­book/
Pareto Principle
https://en.wikipedia.org/wiki/Pareto_principle
80/20 rule : 80 percent of our results comes from 20% of our efforts
Summary of the book is available at this site https://www.perrymarshall.com/80­20/supplement/
80 percent of all profits come from 20% of our patients and from that, 20% of those people are
willing to spend a lot more money on you and your practice
Top performers are not twice as good but rather multiple times better
Chapter 2 : Rack the Shotgun
The term used in this book to quickly explain the concept of identifying your 20% and then marketing to those 20%

Article Review
Does 20% Benzocaine work better than Placebo?
No difference in the VAS with ASA 1 and 2 patients
Click here for article: Does Topical Work_

Interesting Case
*These case files are not be shared out of respect for the individuals who were kind enough to volunteer their situation to be shared for educational purposes.
Interesting Cases Files: DOWNLOAD HERE 
Mandible fracture from a fall
Atrophic mandible
Bilateral mandibular body fracture
Placement of plates and screws on both sides to stabilize the fractures
Placement of four implants between the nerve
Bone graft using Bone Morphogenic Protein (BMP) and Allogenic bone grafting
The implants are required to maintain the bone in the mandibular bone or the graft will resorb over time
Robert Marx “Tent Pole Technique”